ash.p3.t8
(Victoria
Carlos, Taci Chin-Robinson, Grace Giberson, Joshua Roquemore, Katie Whitworth)
Define "pop culture" and explain how certain examples of art--you
choose at least one example from dance, music, painting, drama (theater), and
novel writing--help to define it. What is the sensibility of "pop
culture"?
American pop culture can, for the
most part, be referred to as ‘mass culture’. It is the music, dance, art,
drama, literature, media, social institutions, etc. that large groups of the
present public gravitate towards. Today, pop culture is greatly influenced by
pop stars, and movie stars. These individuals are the epicenter of media
attention. What these individuals focus on permeates the public, which is both
aware in some cases and unaware in others.
Today pop culture is rapidly
evolving through social media. It would be carless not to mention the role of
medial outlets such as Facebook, Twitter, Instagram, and other sites such as
these when referring to popular culture. This is because the driving force
behind pop culture’s rapid evolution is the shortening of media’s exposure
time, and the ability of advertising to be global. What this means for those
people in the ‘eye of the public’ is instant fame or instant misery. The site
YouTube has played its part in creating a star or two, for example Colbie
Caillat, pop singer, was discovered from her videos she posted of her singing
and song writing abilities. The ability of people to use sites like this to
enter the difficult world of music is indicative of the contemporary era. What
once took years of trial and rejection can happen instantly through the idea of
rapid exposure. People want to get noticed. Just as fast as people become
successful through this rapid media, they can be targeted. There have been
several instances of inappropriate photographs of stars such as Scarlett
Johansson circulate through social media. These instances can both damage some
people’s careers and public appeal.
However, the rich and famous are
only a small fraction of individuals. Today people are gravitating towards
self-promotion, just like famous people have television and movies; regular
people (e.g., soccer moms, gym trainers, dads, personal chefs, teens) have the
ability to promote their talents through the Internet and social media. Today
pop culture is all about the gimmick, the hook, which is going to attract a
following. Todays individual whether part of the pop culture troupe or even the
counter culture want to attract people who will praise them, agree with them,
or simply validate what they are doing.
Todays pop culture revolves around
increasing exposure through technology and attracting praise.